Nike Running 2014

SENIOR CREATIVE DIRECTORS:
Cody Cupper

ART DIRECTOR:
David Brady

LEAD DESIGN:
Derrick Lee, Esther Chang

DESIGN:
(An)drew Jasperse, Cindy Mai

This whole year kicked off with a bang. We got to shoot “Mo” at the NSRL, where all the research, data, analytics, sweat and absolute genius that informs product design happens. The Pegasus 31 release was what really kicked off this year. My role was largely to create an technical visual language that reflected the technology that went into the Pegasus. It was so well received that we decided to use and develop the language for the rest of the releases that year.