T-MObile / Flatiron prow

Creative Director:
Monkey Watson

Design Lead:
Andrew Jasperse, Dave Goedde, Austin Anderson

Design Support:
Jeremiah Dapkey

The Brief:

The brief was to create an art installation that was technology-forward, flexible enough to hold different types of content and focused on the T-Mobile brand story.

The Concept:

The concept was a new take on “the lab”. In this installation the lab is filtered through a narrative about “The Brain.” A recent discovery found by T-mobile which is more or less the physical manifestation of technology - things we use but rarely understand. When passers by are close enough to the window, the legs of the brain start to move, generating a code on the floor. The screens placed throughout the space are visual representations of what has been discovered thus far. Metaphorically taking complex data and turning it into experience.