Nike Gear up

SENIOR CREATIVE DIRECTORS:
Cody Cupper

LEAD DESIGN:
Derrick Lee

DESIGN:
(An)drew Jasperse

Product Photography:
Swanson Studios

This campaign was all about featuring a full look for each persona. My role was focused around creating the campaign lockup, creating unique forms for product laydowns, as well as associate directing the product photoshot. We wanted to try a new approach to laydowns where we created actual forms rather than neatly folded knolling. And then we shot it using wire mesh fencing to give it some context into the overall narrative.