NIKE HARAJUKU

SENIOR CREATIVE DIRECTORS:
Adrian Nyman, Remco Vloon, Andy Thaemert

DESIGN DIRECTORS:
Tim Rupp

LEAD DESIGN:
John Dunn, James Austin

DESIGN:
(An)drew Jasperse

DESIGN SUPPORT:
Jack Watson

This store served as a precursor to the now current “Rise” platform. The first of it’s kind our responsibility was to try and develop an idea into a fully developed visual language. The process was largely about deconstructing and reconstructing court lines into interesting compositions. And then using a similar process we chopped, and layered in athletes at a scale where we focused on the motion of the athletes form. There’s a beautiful interplay between the line work and athlete where the athlete is sometimes behind and sometimes proud of the line work.